--- title: For Lenders --- [![HomeTraq](https://explore.hometraq.io/hs-fs/hubfs/HomeTraqLogoSM-1.png?width=6000&height=1800&name=HomeTraqLogoSM-1.png "HomeTraq")](https://HomeTraq.com) - [For Home Buyers](https://hometraq.com/how-it-works) - [For Lenders](https://explore.hometraq.io/for-lenders) - [For Agents](https://explore.hometraq.io/for-agents) - [Live Video Tours](https://explore.hometraq.io/live-video-tours) - Resources - [Blog](https://university.hometraq.io) - [Guidebooks](https://explore.hometraq.io/resources) - [Contact Us](https://explore.hometraq.io/lets-talk) ## Capture more mortgage business from your own customer base ##### Offer customers on-demand home showings and be first to the scene to help your current customers finance their new homes.   [![Request a Demo](https://no-cache.hubspot.com/cta/default/5556799/862a4533-999a-432e-bd49-d0399cc95f50.png)](https://cta-redirect.hubspot.com/cta/redirect/5556799/862a4533-999a-432e-bd49-d0399cc95f50) ![houseappointment](https://explore.hometraq.io/hubfs/Images/houseappointment.png "houseappointment") ## Offer your clients on-demand home showings without the hassles In the same way you use Uber or Lyft to quickly find a driver to get a ride, house hunters use HomeTraq to quickly find agents to easily schedule a home showing in an average of 3-5 minutes. There's no hassle, no obligation, no commitment and no solicitation. ## ...and get home shopping alerts directly to your inbox. Home Showing alerts are sent right to your inbox immediately - finally putting lenders in the offensive position to win mortgage business.   [![Request a Demo](https://no-cache.hubspot.com/cta/default/5556799/862a4533-999a-432e-bd49-d0399cc95f50.png)](https://cta-redirect.hubspot.com/cta/redirect/5556799/862a4533-999a-432e-bd49-d0399cc95f50) 93% ### Lenders lose 93% of mortgages from their own customer base every year to Agent referrals. ### Statistics Mortgage Lenders Can't Ignore HomeTraq solves the customer problem of capturing substantially more mortgage opportunities from their current customer base by offering a real estate on demand solution. This is the lowest cost of acquisition of new mortgage business in the industry.     ![Shield](https://explore.hometraq.io/hubfs/Shield.png "Shield") ###### 68% of Buyers Find Their Own Home And they're using their phones to do it. Yet, scheduling showings is still agent centric, time-consuming, slow and inconvenient. ![Shield](https://explore.hometraq.io/hubfs/Shield.png "Shield") ###### 90% of Buyers Stay with the Initial Lender They Were Pre-Approved With Home Buyers fly blind with agent-network referrals. Home Buyers feel more comfortable with their current financial institution. ![Shield](https://explore.hometraq.io/hubfs/Shield.png "Shield") ###### 7-9% of Every Bank's Customer Base Will Buy a Home This Year Yet, the average bank only captures less than ½% of the mortgages from their own customer base each year. ![Shield](https://explore.hometraq.io/hubfs/Shield.png "Shield") ###### 50% Conversion Rate of HomeTraq Leads to Closings HomeTraq empowers lenders to re-market to existing clients who are shopping and earn new clients looking for a better way to shop for new homes. ![Does Zillow Produce the Best Leads for Mortgage Lenders-1](https://explore.hometraq.io/hs-fs/hubfs/Does%20Zillow%20Produce%20the%20Best%20Leads%20for%20Mortgage%20Lenders-1.png?width=826&height=1198&name=Does%20Zillow%20Produce%20the%20Best%20Leads%20for%20Mortgage%20Lenders-1.png "Does Zillow Produce the Best Leads for Mortgage Lenders-1") Does Zillow Produce the Best Leads for Lenders? Which sources of leads are profitable for mortgage lenders? In this guidebook, we’ll reveal the truth about buying leads from Zillow and introduce you to a more profitable option. [![Instant Download](https://no-cache.hubspot.com/cta/default/5556799/ac94976d-0353-41ee-9c81-d856f179be1d.png)](https://cta-redirect.hubspot.com/cta/redirect/5556799/ac94976d-0353-41ee-9c81-d856f179be1d) ![How Lenders are Leveraging Technology-1](https://explore.hometraq.io/hs-fs/hubfs/How%20Lenders%20are%20Leveraging%20Technology-1.png?width=826&height=1220&name=How%20Lenders%20are%20Leveraging%20Technology-1.png "How Lenders are Leveraging Technology-1") # How Lenders Are Leveraging Technology Are you using technology advances to your benefit? In this guidebook, we'll break down some of the top technologies that are changing the real estate landscape today.  [![Instant Download](https://no-cache.hubspot.com/cta/default/5556799/c04fe7f3-8959-4ad9-bc80-540cd52806cc.png)](https://cta-redirect.hubspot.com/cta/redirect/5556799/c04fe7f3-8959-4ad9-bc80-540cd52806cc) ![Instagram](https://explore.hometraq.io/hubfs/Instagram.jpg "Instagram") ##        In the same way you use Uber or Lyft to quickly find a driver to get a ride, use HomeTraq to quickly find agents to easily schedule a Home Showing, in an average of 3-5 minutes. [See A Home Now](https://explore.hometraq.com/see-home-now-a)with HomeTraq. (314) 380-0155 [support@hometraq.com](mailto:support@hometraq.com) 231 S. Bemiston, Suite 800 St. Louis, Missouri 63105 ![](https://static.move.com/cb/v1/move/navfooter/EqualHousing_new.gif) Equal Housing Opportunity © 2025 HomeTraq. All rights reserved.